5 Self-Used Social Media tools for Small Business in 2021

Small businesses hugely depend on digital marketing to capture the market. Digital marketing provides them a diversified approach, and even with a small investment, you can see great results. If you have a good product or service, you can expect digital marketing to boost your business reach. It helps a small business to reach a new audience and market their business as a brand. 

You don’t have to spend millions of dollars to see a small increase in your sales; digital marketing does that at a much lesser cost and also provides you with some crucial insights that can increase your understanding of your consumers. But, to reach there, there is one thing you need the most. That is, have the right tools to manage your digital marketing operations better. In this blog, we are suggesting you top self-used tools for marketing small business. They are efficient and easy to use. Let’s see what we have got for you here. 

Budget and results

One thing that small businesses don’t have in abundance with them is money. They have to manage the money efficiently and keep an eye on every spending to make the investment worthwhile. Beyond the potential of great results, you have to see if the tools and services you invest in would get you good results. If not, you would want to think twice before investing. These tools are especially useful for small businesses that don’t have the resources to hire an entire team of digital marketing professionals. These are self-used tools that make you more efficient as a solopreneur. 

Five Free and Paid Tools for Digital Marketing for Small Businesses

These digital marketing tools can help you in launching your business better. It allows you to see the ongoing trends and reciprocate to them with a  strong strategy. The best part about digital marketing is that it doesn’t matter if you are spending millions of dollars; all that matters is if you have clarity about your business and marketing goals and if you have built a good strategy. So, before you invest your time and money in any of these tools, make sure to have a good plan, to begin with. 

  • Google Analytics 

Google analytics is a free software that provides you with some valuable insights. You can use it to learn more about your customers and what makes them engage with your website or app, and what does not. Using these useful suggestions, you can optimize your online presence. 

  • Number of visitors (Daily, weekly, monthly, or any time period)
  • Check out from where these leads are coming from 
  • Important keywords used by people to find your site
  • Demographics and interests of the users 
  • Time spent on your site and each page they visit


  • Mailchimp 

Mailchimp is a highly popular email marketing tool for big and small businesses. It is probably the first choice of any business because of its efficiency. If email marketing is in your marketing plan, you would definitely want to invest in this tool. 

You can start email marketing campaigns with these tools. You can manage your lists, send out emails, automate them, or schedule them. You can also analyze the engagement on the platform. If you are starting a small business, you can get the basic service all for free for 2000 subscribers. 

  • Segmentation and Personalization
  • Form builders 
  • CRM Tools 
  • Landing Page builders 
  • Predictive tools


  • Hootsuite 

Social media is a great place to start building your brand. People spend hours on social media and they are continuously giving away their preferences for the products and services. The useful information and ease of managing your social media campaigns can help you build a good business. 

One of the most popular tools used for social media management is Hootsuite. It helps you centrally manage all the social media campaigns across various platforms and channels. It allows you to schedule your posts in advance and get all the social media content aligned for weeks or months in one go. 

You can use the insights feature too to know how campaigns are doing and if they are getting you any return on investment. You can track mentions, manage responses, and enjoy other features. The dedicated dashboard makes navigation and functionality of the tool easy too. 

  • BuzzSumo

Content marketing is one of the hottest topics of all times. It is confusing yet rewarding, and as we all know content is the king. You must have a well-written strategy to plan out your content all across different platforms. 

To be successful in your content marketing efforts, you can research properly through BuzzSumo. It is one of the most preferred content marketing tools in the world. BuzzSumo shows content that is trending across social media. Following your search you can analyze the results and see what is found more appealing to your users. 

  • Keyword research 
  • Influencers 
  • Crisis management 
  • Content analytics 
  • Topic-wise social media feeds 
  • Crisis management tools 
  • Brand monitoring tools 


  • KWFinder 

SEO is important for the organic reach of the business. It takes a lot of patience and effort to build your position in the top searches of the first page results. SEO is a fundamental practice in digital marketing. Not only it has to be well-structured, but it requires some technical expertise to optimize for better results. 

To begin with, SEO practices, you need to find the relevant keywords and start your search. You can use the Google Keywords Planner to see the different options that are available for your business. But for aggressive SEO, you may want to go with the advanced tools. There are available options such as SECockpit. However, they are a bit expensive. Options like KWFinder are more suited for small businesses. It is affordable, reliable, and very useful. 

All you have to do is put in a seed keyword, and the tool would come with hundreds of relevant keywords along with search volume data, trends, and ranking. 

As you grow in your business, you can choose the plans available on KWFinders. They would include backlink tools, website analysis, SERP watchers, and more. 


Digital marketing is the need of the time, especially if you are a small business. It is cost-effective and provides you with crucial data that can be used for building your business better. 

To become savvy in your marketing practices, use these five different tools to meet some of the most basic requirements to start your digital marketing practices.

For more details on digital marketing services offered for small businesses by Concise Media, connect with us through email, calls, or chat. 

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