9 Digital Marketing Trends for 2021, Inclusivity is one
Due to the world’s changes in 2020, many businesses were forced to update their digital marketing methods to remain relatable and a part of the game. Now that 2020 is also behind us, marketers should be careful of the different marketing styles and emerging technology so that they can adapt to the current situation. We live in a time where it is hard to guess what’s coming up next due to rapid changes in technology.
Let’s take a look at the 9 digital marketing trends mentioned below for 2021 that will make your business succeed and prosper.
1. Work on inclusivity
When creating content or introducing new products to your line, make sure that they are not targeted towards a specific gender but are for everyone. The younger generation today and marginalized groups want to see positive content that doesn’t differentiate between people. Whether it is a sexual identity, religion, or race, all of them should be portrayed in a positive light.
Similarly, promote the representation of people who have physical or mental disabilities and include them in your videos and images. When hiring employees, make sure you set aside some vacancies for trans, disabled, and special people.
2. Promote interaction and creativity
While interactive content has been around for a while now, many marketers are still not aware of how to use it properly. Bringing in interactive and creative content will increase social media traffic and engagement and increase the potential audience’s interest.
If you upload quizzes, interactive videos, photos, polls, and giveaways, the users will enjoy your platform more, and your potential audience and customers will increase. By promoting interactive content and creativity, you will also be able to understand how the algorithm works.
3. Search engine optimization (SEO)
SEO is one of the most trusted and dependable digital marketing strategies that have been in trend since 2020. If you are operating a local business, using the SEO strategy will help your business appear in local search results. Use targeted keywords to increase your website traffic and rankings.
This will help you widen your potential audience’s group and help those who are searching for a business within their geographic location. By using SEO in blogs and articles, you will reach your entire target audience, receive promotion 24/7, and improve credibility and trust for your business.
4. Introduce a mobile application
Wouldn’t you like to increase your customer loyalty and trust along with marketing your products? How about introducing a mobile application for Apple and Android so that your customers can get the exclusive feeling? Launching a mobile application will make it easier to connect with your audience, and you will be able to provide them with the personalized content they want to see. Furthermore, as more and more people use your app, it will increase brand recognition and awareness. People might download the app out of curiosity and, in return, give you free publicity.
5. Go ethical
Businesses that are socially responsible and operate with environment-friendly resources are limelight these days, and people prefer shopping from such brands. If you are planning on running digitally due to the pandemic situation, it is the perfect opportunity to promote sustainability. Instead of wasting paper and plastic at your workplace, encourage employees to opt for alternate solutions. Ensure that you make sure of recycled resources at work keeping in mind humanity and how being ethical will help people. Show people through your acts that social values and ethics are more crucial for you than just making profits.
6. Video marketing
According to a research report, many customers prefer watching interactive video marketing, which sums up to around 82% of internet traffic. Wouldn’t you like to watch a laidback and fun video instead of reading a long article?
Therefore, you must promote creative videos related to products in your workplace and try to add them in the middle of your blogs. This way, the videos will make your blogs more fun, engaging, and creative, and interactive. Your blogs will also be able to attract traffic this way, and you will be able to see the overwhelmingly positive engagement results yourself.
7. Influencer marketing
While influencer marketing might belong to 2019 or 2020, it still works wonders in 2021. Were you aware the half of the women on social media make purchases after a recommendation from an influencer? Doesn’t that sound crazy?
Influencer marketing will help you reach out to all kinds of potential audiences through social media, whether Facebook, YouTube, or Instagram. Want to know how it works? All you have to do is hire a digital creator who has a good following on social media and pay them to make fun and creative content for you.
8. Embrace E-commerce
If you have been hesitating to embrace e-commerce for a while now, then what could be better than embracing it at a time when every other business is? Your business needs to stay relevant to the masses in today’s time and age if you want it to keep flourishing. Embracing the changes might be difficult at first, but once you do, you will be glad. Through e-commerce, provide your customers with a smooth online shopping experience and introduce deals to pique their interest.
9. Voice search
Many marketers these days are leaning towards voice search and the benefits that it offers. While voice search might still be a relatively new concept, people are opening up to the idea of voice assistants like Alexa, Siri, and Google Home. Because voice search is easy to use for people of all ages, its popularity will soon reach new heights, and it will become a part of all businesses. Make sure you properly optimize your content for voice search so that accurate results can come up on a search engine when someone searches for your products.
Digital marketing today has a different meaning than it had 2 to 3 years ago. It is continuously changing, evolving, and becoming better. When we talk of digital marketing today, it is much more than social media marketing or advertising on Facebook and YouTube.