How to rank higher on first page of google? Second page is meant for dead bodies
If you are a local business striving to establish a strong online presence within your locality, having a SEO (Search Engine Optimization) strategy in place is as important as any other conventional marketing plan. Improving your local SEO ranking can expand your reach to the right audience and serve as a powerful revenue generator for your business.
Google’s search algorithm uses more than 200 factors to rank websites. This complex algorithm is designed to bring the best websites to the highest rank so web searchers can get high-quality content that provides accurate information.
How to elevate the ranking of your local business on the SERPs
According to Think with Google , studies in 2019 reveal that “Where to buy” and “near me” mobile queries have increased by over 200% in the past two years. Needless to say, ranking high on search engines requires strategic content planning and effective implementation of several SEO tactics.
Comprehensive Keyword Research
Know your keywords well. Understanding the searcher’s intent is important for finding the right keywords to create a powerful call to action. With the help of advanced keyword research tools like SemRush, Ahrefs, etc., you can even analyze the keywords used by competitors and include them in your website. Optimizing your content specifically to cater to local users is fundamental to improving your local ranking.
An analysis of over 1.9 billion keywords in the Ahrefs US database concluded that 39.33% of all search demand is generated by long tail keywords of three or more words. For example, a long-tail keyword like “coffee shop in Victoria” is better than just “coffee shop”.
Optimize Headline, meta title and meta description
The headline is a vital element to drive traffic to your website. A quintessential title tag will have the primary keywords that your audience tends to use online while searching for your services.
Understanding the searcher’s intent and optimizing your headlines and meta descriptions with primary keywords relevant to your services and locality can improve your SERP rankings and expand your reach significantly.
Provide High-quality content and Link building
As Google algorithms get smarter in filtering out authentic and quality websites from the noise, it is clear that quality content is a key factor to ranking. Websites need to satisfy the EAT principle of Expertise, Authority and Trust to get to the top of the SERPs. Since transparency is vital to any business, providing exceptional quality content to your potential customers helps in building trust and brand loyalty.
Link building is another important factor to drive traffic to your website. In fact, a Backlinko study found that a site’s overall link authority has strong correlations with higher Google rankings. Backlinks are essential to increase customer reach. When optimizing your website for search engines, ensure that your website is enriched with adequate inbound and outbound links with relevance to your city and your business offerings.
List your business on ‘Google My Business and other search engine directories
Registering on ‘Google my Business’ allows Google to acknowledge the existence of your business. With your business information verified, it becomes easier for your business to appear in local searches and Google Maps.
Likewise, enlisting your business on Bing Places and Apple Maps can also prove rewarding to improving your ranking and online presence.
Respond to Client Reviews and Update Google Posts
Keeping an active online buzz helps potential customers in your locality know about your business offerings better. Google Reviews and Google Posts are fundamental tools that can increase the credibility of your business and impact your local Search Engine Optimization significantly.
In order to maintain a positive online reputation, you should directly interact with customers who engage with your business through reviews of their experience with you. Express your gratitude for their honest reviews and address customer grievances, if any. Google Reviews is a powerful tool to generate new leads with a high chance of conversions. It can also take your business to the top of local searches.
The Google Posts feature is also another essential element for local SEO that keeps potential customers informed about your business. Update your Google Posts regularly with recent developments and any new offerings in your business.
Make your websites mobile-friendly
Is your business website mobile-friendly and easy to navigate?
According to CNBC, nearly 73% of internet users will access the internet solely via mobile devices by 2025.
Moreover, Google has prioritized mobile-first indexing as a major factor of ranking on the search engine, which means poorly designed websites without mobile-friendly layouts are bound to be pushed down the SERPs in no time.
Google’s Free Mobile Friendly Test tool can help you analyze how mobile-friendly your website is. Review your site design and navigation to improve user experience on your website.
Conduct regular SEO Audits
SEO Audits are essential to analyze the success of your local SEO strategy. With local SEO audits, small businesses can:
- study their competitors
- examine the efficiency of their meta titles and descriptions
- conduct regular checks on the responsiveness and mobile-friendly features of their website
Local SEO is a vital constituent of a local marketing strategy. To take your business to the top rankings, it is essential to expand your reach and build a strong customer base in the local market first.
Are you looking for effective SEO strategies to elevate your local business ranking on the search engine? Connect with our team of local SEO experts to discuss more!